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CHAPTER

Simon Brown's on an Island

"My distilled book is maybe 160 pages and you can get through that in a weekend easily," says Brown. "We're having some discussions with IT revolution publishers about that." People are already looking at patterns and going, whoo, why don't we apply that to sales or marketing?" he adds. 'I literally had two separate conversation for two separate organizations today where they said where they were planning to do exactly this already'

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