Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights from her extensive experience at companies like Lifetime, Roku, Tubi, and now Teads, highlighting the importance of adaptability and continuous learning in marketing leadership.
Here are the key talking points from the episode:
- The evolution from traditional TV to streaming and ad tech
- The importance of following your passion while remaining adaptable
- The role of CES in building business relationships
- The future of CTV and omnichannel advertising
- Leadership lessons and career development
- The value of industry involvement and networking
- Strategic decision-making in marketing leaders
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