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The Macro, the Plan
The plan is to sell things like women who feel like shit about ourselves. And you do not sell things by telling people that they're all right how they are. You have to tell them that they're not all right the way they are. To go back to Abby's point about the plan from a historic perspective, what you're saying about a room full of women who are sick is the ideal. That was when the Industrial Revolution happened and we stopped having families work as a unit so that kids and partnerships were necessary to keep family afloat.