95: The Path to Zero-Carbon Plastic | The Real Leaders of Net Zero pt. 4
The Bid
We're Going to Decarbonize a Lot, Right?
We see the driving force from the consumer to get the CO2 emissions down. They want to incorporate our benefit and our footprint into their product claims. In Europe for a number of years, we've been part of a voluntary emissions trading system that now is moving into a mandatory type system. That's our regime to actually drive industry to decarbonize. We're going to see that in more places.
On this episode of our ‘The real leaders of net zero' miniseries, Dow CEO Jim Fitterling talks with BlackRock’s Mark Wiedman about how Dow is decarbonizing its production processes and why the circular economy can help rid our planet of plastic waste.
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