The Importance of Creativity in Advertising

Billboards are one of the biggest creative challenges in the marketing world.

They need to be seven words or less.

They need to contain an idea.

And they need to communicate quickly as people speed by.

This week on Under The Influence, we look at the most creative billboards from around the world.

We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.

How one airline used a billboard that could detect planes passing overhead.

And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin.

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