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Arnaud Cosserat and Rick Mercado - Researching Resilience

The Business Brew

CHAPTER

Valuation Is the Most Important Thing in Value Investing

I'd be very interested and curious how both of you grew up investing. Valuation plays a role, but it's always secondary. Quality is the most important thing. When you invest in a great company, you never remember the price you paid for it. It's all a matter of humility. How much are you ready to look into a story and believe you are able to predict the future? So far as it's five years, but usually with hindsight, it's easy. Usually there is a translation of these gross prospects that take place from one year to the next,. unless you anticipate a limit to this.

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