2min chapter

Experiments in Advisor Marketing cover image

Web Accessibility, SEO, and Email Marketing

Experiments in Advisor Marketing

CHAPTER

Anchor Text and Best Practices for Optimizing Anchor Text

The fourth thing that we can do to improve accessibility is to make good use of what's known as alt text. Alt text should provide an even more detailed description of the image that you're publishing on your web side. i always thought that alt text was mostly redundant and likely unnecessary. It serves an important purpose, not necessarily for s o, but for accessibility.

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