Every video i made that when vire took me less than 30 seconds to curate and make. The ones i spent 15, 20 minutes editing, got no views. That's the cool part about tik takes. You don't have to make videos that are so good. They just have to have the right formula to go viral. I think the formula is figuring out the trend, like what's trending, whether it's a song, a dance, a type of video,. but then catering it to your brand in a really delicate and interesting way.

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