Investors are focused on revenue and bottom line forecasts, not environmental impact. Companies that more aggressively attack these externalities actually seem to get a higher market value now as well. Pengard: If you want a longer term shareholder return, it is now better to do that in a way that also deals with the environmental and social issues that vocase im. The financial community is asking for it; until now, we have not had governments that were conducive to putt ing that direction.