How the Enneagram Tool Becomes a Business Idea

If your Instagram feed or Explore page looks anything like mine, then you likely see a preponderance of posts about personality types, conditions, or other self-knowledge. We’re hooked on learning about ourselves! And perhaps even more hooked on sharing what we’ve learned—which means that the Instagram algorithm (as well as TikTok’s and Pinterest’s algorithms) has learned to love this kind of content, too.

In this episode, I explore discovering ourselves versus making ourselves, why self-knowledge is big business on Instagram, and how creating viral personality content can wreak havoc on the creator’s psyche. To dig into this with me, I invited @ninetypesco creator, Steph Barron Hall, onto the show.

Footnotes:

• Find Steph Barron Hall on Instagram (@ninetypesco)
• Learn more about working with Steph
• How to be Authentic by Skye Cleary
• Learn more about the Enneagram and find your type
• The Nine Types of Rest
• Self-Help, INC by Micki McGee
• “Double consciousness”
• “Looking glass self”

Essay versions of each episode are posted at explorewhatworks.com every Thursday. Or, sign up FREE at explorewhatworks.com/weekly to get them delivered straight to your inbox.