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Lisa McLeod on Selling with Purpose

Negotiate Anything

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The Power of Purpose in Sales

This chapter delves into the transformative power of having a noble purpose in sales, arguing that salespeople driven by a genuine desire to enhance their customers' lives significantly outperform their target-focused counterparts. It discusses the interconnectedness of mindset and skill set, emphasizing that a purpose-driven approach fosters deeper connections, greater customer satisfaction, and enhanced fulfillment. By shifting from self-centered motivations to a broader focus on value creation, individuals can achieve not only improved sales results but also personal happiness.

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