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Akimbo: A Podcast from Seth Godin
The Gray Areas of Brand Ownership
"It's the gray areas where it gets really fascinating. Leonard Emoy invented the Vulcan salute as Spock, two fingers,. one direction, two fingers, the other in the form of a V," he says. "What if I pass somebody in the hall and show them the Vulcan salute, do I owe Paramount to Nickel? Or just consider the idea that trademarks seek to take words and concepts out of the ability of others to use them?"
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