What is Quantum Marketing? Mastercard CMO Raja Rajamannar Interview
The GaryVee Audio Experience
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Navigating Marketing's Digital Disruption
This chapter examines the vulnerabilities of traditional marketing in light of rapid technological advances such as AI and IoT. It challenges the notion of consumer loyalty by arguing that brands must earn customer commitment through genuine engagement rather than relying on outdated assumptions. The discussion highlights the decline of conventional advertising methods and the necessity for marketers to adapt their strategies to meet evolving consumer preferences.
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