2min chapter

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Inside B2B: How B2B brands can succeed in ecommerce

Marketing Week

CHAPTER

How Much More Do You Do Now Than Before?

marqueta has done right from the outset is luck to re define its engagement process with potential customers. And really it's been about looking ou r messages to the different stakeholders involved in a procurement process, and making sure that we've provided the right educational content. I think one of the challenges that we've had to look at is a there's been a lot of overload and potential fatigue.

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