Every entrepreneur has to ask themselves: how can my business stand out?
You need to find an edge, a place where you can do what other businesses can’t, or won’t. For so many industries, an entrepreneur can make a huge splash by offering better customer service. As today’s special guest teacher tells us, general satisfaction with service is at an all-time low.
Shep Hyken is a best-selling author and renowned customer service consultant. As he’s watched the expectations for quality customer service rise, he’s helped businesses keep up. By offering unparalleled customer service and going the extra mile — or two — you can outshine the competition where they’re weakest.
As we like to remind listeners, the ROI on customer service typically exceeds that of marketing and advertising. Reducing churn and keeping the customers you have is just about the smartest investment you can make, especially in a competitive market. But great service isn’t just about retention; by outperforming the competition in service, you can create deep, lasting loyalty.
In the long term, loyalty is worth its weight in gold.
Check out Shep’s lesson, and learn how you can bring the strongest customer service game in your niche. Plus, get a free helpful resource, courtesy of Shep himself. Click play at the top of the page!
Show Links
Hyken.com
The Convenience Revolution pdf
The post MBA1113 Guest Teacher: Shep Hyken- How to Deliver a Customer Service Experience That Disrupts the Competition & Creates Fierce Loyalty appeared first on The $100 MBA.
