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What's the Most Telled Story?
Every brand story looks the same because everyone's doing the same thing, right? Oh, heroes journey. This is how we transform their lives. And if you actually justoppose this to movies, i wanted to think about this in terms of movies. What do you think is the most told story, in terms of what story has been made into a movie? Often it's pretty hard to get this, but i could give you one guess. I mean, isn't it like the hero's journey, where a hero goes and saves somebody? But a specific, actual, real story, likea, like a book, basely that's been told, oh, many, many times