SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
Subscription Markets - Are They a Repertoire Market?
Subscription markets are when most buyers buy from one brand at a time. And so consequently, in those markets, sole loyalty is much more common than in repertoire markets. But i do want to point out that not all markets that are bought based on subscription or contract ar subscription markets, they are, can be, in fact, repertoire markets.
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