The Seen and the Unseen - hosted by Amit Varma cover image

Ep 425: The Life and Times of Gurcharan Das

The Seen and the Unseen - hosted by Amit Varma

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Unlocking Global Insights: The Role of Category Managers in Multinational Success

This chapter explores a company's journey from local to global enterprise, focusing on the significance of category managers in this transition. It highlights how insights from various subsidiaries and successful case studies of rebranding in different markets can shape a cohesive global brand strategy.

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