3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Using Data To Drive Personalization

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Transforming Loyalty Through Innovation

This chapter explores a new transformation initiative focused on customer loyalty through a subscription model with Rakuten Plus. It highlights the innovative cash back rewards for luxury shopping, redefining membership benefits and providing insights for listeners.

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