Uber: Competing Globally

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

This episode originally aired on cold call in December 2020. In a few short years after launching in 2010, Uber became the largest car service in the world as measured in ride count. Last year, Uber drove 6.2 billion riders. Today's case takes us to London in 2019, where Uber is facing the latest in a long list of challenges from regulators.

Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.