
133 Stop Boring Me! by Kathy Klotz-Guest
The Marketing Book Podcast
00:00
How to Get Out of Bad Meetings
Douglas Rushkoff: Story has lost a bit of its potency in being bandied about so much. So can you explain what story telling is in business, and maybe what it's not?Rushkoff: Who are your customers? They're the protagonist. How do you make their lives better? How do you leave them better off for having interacted with you? Andi, those are the really important things that have to be answered in a story. But without at least five things, douglas, i don't think it qualifies as a story.
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