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Damon Centola | The Psychology of Making Big Things Happen and Ideas Spread

The Unmistakable Creative Podcast

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The Myth of Stickiness

The myth of stickiness tells us that key product features offer a solution. If an initiative fails, the solution is to re design your innovation with these features and mind make it easier to use or more striking. The less familiar an innovation is, the greater the resistance to it typically will be. So how do you overcome that resistance? And ah, wehow do we stop wasting time on apparentlyte things that we think are going to be effective or not?

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