How to Scale Your Sales Process

It's like providing value at a massive scale upfront to people for having them be on the podcast. They get to share their story, what they're good at, and promote themselves. And then in return, there's almost like a sense of, I don't want to say obligation, but reciprocity where they want to truly help you if they can. If you provide something of value, it's really easy to convert that into revenue.

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