2min chapter

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography cover image

The technology stack and the cultural stack

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography

CHAPTER

Is Climate Change a Marketing Tool?

Climate change is marketing, right? I mean, the fact that we have a human-induced global warming is not new. How much behavior has changed over the last 30 years since we have climate change in the media every second day? That's very little. So, on the one side, it needs to be a marketing instrument to market. We need to do something. And on the other side, it is an information instrument that helps you to better understand your environment.

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