How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
The Benefits of Breaking a Company Into Small Groups
The idea of breaking the company into small groups where you match the culture and the process of the group to the client is really interesting. I feel that that's a follow on of a really important point that Clayton Christensen highlighted in his 1990s book, The Innovator's Dilemma. As companies get bigger and bigger and bigger, it's hard for them to thrive and grow and feel dynamic. So often they will not stay big and the way through it, according to the book, is you create little skunk works teams or you have little offshoots. But the point of the offshoot is for the offshoot to be able to create its own culture and to attract a new
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