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8 Ways to Dramatically Increase Profits From Direct Mail (2 of 2)

Dan Kennedy's Magnetic Marketing Podcast

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How to Make a Holiday Gift Box Worka Hall

The absence of the gift tag on the outside does not dissuade them from opening it. The first thing they see is confidential and personal, so if you say photo inclo theyr damn id, better be a poto. So i totally concur i think you got to give great care to making the the immediate reaction upon opening the package match up with the expectation that got them to open it in the first place.

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