3min chapter

Marketing Meetup Podcast cover image

How to build a local marketing strategy - Louise Cooke

Marketing Meetup Podcast

CHAPTER

Navigating Marketing Challenges in Franchise Management

This chapter explores the challenges of managing marketing across multiple franchises, focusing on the balance between brand consistency and individual franchise autonomy. It outlines practical strategies for collaboration and operational efficiency, emphasizing the importance of structured frameworks and regular check-ins.

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