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50. Insights-powered ABM | Citrix
Let’s talk ABM
The Importance of the Press
I think it's a really good point and I think an example comes to mind with one of our customers where they had some amazing insights. And we did something similar where we were able to help a client understand which accounts they should go after based on whether or not they would be increasing or decreasing their spend in the next 12 months. But at the end of the day, it's about those hooks. Yeah, I definitely agree. No, you've got to keep your eyes and ears tuned. You've got to look at intent data, of course. We're all looking for new ways to make business more successful. So that's what IBM is trying to do right now. It's
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