299 - Creating Demand vs. Capturing Demand | Greatest Hits
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Capturing Demand Strategy
Marketers don't spend a lot of they wait for people to say, i'm looking for this software. That's table stakes. I want people that are looking for us, they should be able to find us and convert. But then i need to go out and say, how do i get more people to move through that floe? Most companies right now call it demand generation, but it's really just capturing existing demand in the market.
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