The Role of Cosmetics in the US Market

US cosmetics are highly regulated and they're regulated if we're talking just from the US perspective. We have two overarching principles, one of which is adulterated and misbranded. So that's the overarching concept of adulterated or actually unadulterated. Everything on a label is regulated, not necessarily by the FDA,. It could be by the FTC. But everything is regulated, people feel as if, you know, only claims are regulated and that's not the case.