Will Woods: Inditex, The Rise of Zara
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Inditex's Competitive Strategies
This chapter explores the strategic approaches of Inditex, particularly its flagship brand Zara, in maintaining a competitive edge in the fashion retail industry. By rapidly introducing new products and optimizing its supply chain, the company effectively responds to market trends while minimizing marketing costs. The discussion also highlights the brand's growth potential in the U.S. market and the economics of expanding its store presence.
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