19min chapter

Nikonomics - The Economics of Small Business cover image

89 - Quit Your Job, Buy a Business: Advice for Aspiring Entrepreneurs with Yvette Owo

Nikonomics - The Economics of Small Business

CHAPTER

From Childhood Dreams to Business Realities

This chapter reflects on the speakers' childhood aspirations of entrepreneurship, highlighting playful experiments that ignited their passion for business. They share personal anecdotes about corporate life, the challenges of societal expectations, and their eventual shift toward entrepreneurship. The discussion emphasizes the importance of identifying strengths, understanding customer dynamics, and the role of digital marketing in today's business landscape.

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