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EP 179 - Bridging the gap between consumers and factories

Industrial IoT Spotlight

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The Complexity of Stakeholder Dynamics in Manufacturing

The stakeholder dynamics have gotten a little bit more complex than they used to be when we were just in this mass market wave of manufacturing. So you have the business side marketing and kind of the business leads who have particular needs that they want to address for the market. You then have the director of operations or the men, the general manager of a factory who's kind of delivering on that. And then you have IT and I guess they all have a stake here, right? In terms of driving it, can you help understand who's usually coming to you and saying, hey, we need a solution? Where's the budget coming from?

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