The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

428. Habits Unveiled: The Science of Good and Bad Habits with Dr. Wendy Wood (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Understanding Consumer Habits

This chapter explores the complexities of consumer habits in relation to marketing strategies, using examples from products like Cheerios and the fitness industry. It discusses how changes in product variations or services can impact consumer loyalty and behavior, emphasizing the intricate relationship between habits and business success. The chapter also examines the cue-reward cycle in habit formation and offers insights on how small environmental adjustments can promote healthier consumer choices.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner