Five ads that changed the world
Nudge
00:00
De Beers and Coca-Cola Changed the World
Since first airing these famous diamonds are forever ads have dramatically changed consumer behavior. In 1940 only 10% of Americans bought a diamond engagement ring. Today it's 80%. De Beers simply showed how powerful anchoring can be if you want people to spend more just set a higher anchor. After the break I'll share how Coca-Cola achieved something that most advertisers can only dream of linking their product so closely with Chris Smith. That's the story of how Coke changed Santa's uniform and it's coming up after this quick 60 second break.
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