
Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more
Marketing School - Digital Marketing and Online Marketing Tips
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Global Market Strategies for Japanese Brands and the Value of Community Support
This chapter explores strategies for Japanese brands to effectively enter global markets while addressing their marketing challenges. It also introduces the Agency Owners Association, showcasing the importance of community and shared resources among agency leaders.
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