Inventor David Bedford came up with a new apple that was better than all the others. The grocery stores didn't want it, so they called it honey crisp. It would eventually change the apple business but not for years. After the break, how Bedford confronts the challenge of turning a good product into a popular product.
Today on the show, how we got from mealy, nasty apples to apples that taste delicious. The story starts with a breeder who discovered a miracle apple. But discovering that apple wasn't enough.
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