The Art of Naming and Effective Cold Outreach Strategies

In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing.

Topics we cover:

• 1:00 - Concierge onboarding
• 7:34 - Branding tips for a new business
• 14:42 - Getting higher engagement rates on cold outreach emails
• 21:29 - Prioritizing product improvements vs. funnel-building
• 14:42 - Getting higher engagement rates on cold outreach emails
• 21:29 - Prioritizing product improvements vs. funnel-building

Links from the Show:

• Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
• TinySeed 
• MicroConf Youtube Channel

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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