113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu
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The Importance of Personas in Segmentation
I think it's necessary to have a bit of context behind that because not everyone is doing by personas in that way. I remember working with a big multinational brand who had who despite their scale and the size, you know the whole geography of the company was vast but despite that they still were very much founder led. And there's problems accepting the fact that he wasn't representative of the market. So I suppose context dictates everything doesn't it in that regard. How do you make sure you do your customer research right if we assume that people can do by personas fairly wrong? Yeah, that's a great question. The way that I look at customer research for the purpose of optimizing or
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