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LinkedIn and the Influencers on LinkedIn
Companies and people they follow will be the third fourth one which can be a real gold mine is recommendations that they have given. So always look beyond their current employment right LinkedIn gives us great insight there. Go down their profile and look at their recommendations section I know I've mentioned this on the podcast before but when you look at the recommendation section it's obviously interesting to see what other people have written about them. You get a sense of their interest levels so if they follow a lot of companies in one sector for instance then they get a sense that this person is interested in that sector that subject so that's useful to me.