This chapter explores the essence of hospitality as distinct from service, focusing on the significance of making customers feel welcomed and connected. It emphasizes the joy and fulfillment derived from creating a culture of hospitality in a leadership role, highlighting the enduring competitive advantage of genuine relationships over products in the business setting. The chapter delves into the importance of feedback, criticism, and making charitable assumptions in fostering a positive and supportive work environment, while also emphasizing the role of leadership in motivating team members and investing in their passions.

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