How to Make a Website Look Professional

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Fire Nation is going to go through seven secrets that Jason has crafted for us today. And secret number one that he's going to be revealing is what it actually takes to make a website look professional. So I've got four things, four musts. Number one is images. You really need to invest in professional headshots. The next is colors. Stick to three, one primary, two accent, and then stay consistent throughout your website and your marketing collateral.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Jason Gracia is the founder and CEO of Swyft Sites, the all-in-one, done-for-you platform for coaching websites that convert.

Top 3 Value Bombs:

1. Do not look at your website as a pretty brochure online that will impress your neighbors and friends. What you actually want is a high-converting machine.

2. Up to 70% of clients sign on for 6 months to a year after first touch. The bucket of people who do not book on the first visit, that’s where you’re going to get most of your income. Follow up is key.

3. When you’re building a website, you’ve got to separate yourself. You can’t put your entire life story into the webpage because people will not read it. It’s like the curse of knowledge. Once we know so much, it’s hard to remember what it’s like to not know.

All-in-One, Done-for-You Coaching Websites - Swyft Sites

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