An idea quota is simply once a day, take a problem that you've been trying to find the right answer for and emphasis right there on the. By writing down bad ideas, we effectively, cognitively, are increasing the variation of possibility. And I think going back to the clets metaphor, the notion with an idea quota is the cost of a bad idea is exceptionally low. But the benefit of allowing your brains, the kinds of outputs you entertain is enormously high.
What is one problem you are dealing with in your business right now? What is one problem you are dealing with in your life right now? Well, whatever problems you are facing, this conversation with Jeremy Utley is the answer, because as he says in his new book, Ideaflow, "Every problem is an idea's problem." Today I've invited my friend Jeremy to talk about his research, his insights, developed over many years at the D School, the design school at Stanford University. He and I co-created a class designing life, essentially, and now I'm thrilled to be able to explore these new insights that he's put together to your benefit. By the end of this episode, you will have, in effect, the solution to every problem.
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