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142. The Only Business Metric That Matters with Jeremy Utley
The Greg McKeown Podcast
What Is an Idea Quota?
An idea quota is simply once a day, take a problem that you've been trying to find the right answer for and emphasis right there on the. By writing down bad ideas, we effectively, cognitively, are increasing the variation of possibility. And I think going back to the clets metaphor, the notion with an idea quota is the cost of a bad idea is exceptionally low. But the benefit of allowing your brains, the kinds of outputs you entertain is enormously high.
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