Amul's Failure to Crack the Diversification Code

Despite its decades of success selling dairy products, Amul hasn't quite been able to crack the diversification code. In 2006, it launched a sports drink called stamina which didn't see any daycours. It even advertised heavily when color televisions became popular in the 1980s. Today, Amul has a measly 3% market share in India. Will it be different this time under new leadership? Or maybe Amul should just do what it does best and focus on getting more of a dairy pie.