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Episode 209: Has NewJeans Cracked a New Formula for Success?
AsianBossGirl
New Jeans Are Different From K-Pop
New jeans' overall look and sound are very different from what's typical for K-pop. Look wise, their style is reminiscent of Y2K nostalgia. Sound wise, they're extremely danceable pop and R&B tunes. Full of retro synths and a penchant for 90s club music according to variety magazine. The mastermind, the CEO of their label Adore, is Min Hijin, a true ABG Asian boss girl.
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