Jonah Peretti, Nick Denton and Ben Smith on digital news’ past and future
Channels with Peter Kafka
The Importance of Content Marketing
Buzzfeed Inc now reaches the majority of millennials and Gen Z in the country every month because we are still taking that approach. That was always what got me most excited. And that lends itself to business models that are more about CPM advertising and scale, where you're monetizing the fact that you're reaching.
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