Matt Mullenweg on scaling Automattic to $500M ARR.
In this episode of The SaaS Revolution Show, host Alex Theuma sits down with Matt Mullenweg, Co-founder of WordPress and Founder and CEO of Automattic — the company behind WordPress.com, WooCommerce, Tumblr, Beeper, and more.
Matt shares the mindset, strategies, and lessons that helped him build one of the most impactful open-source businesses in the world — now generating over $500M in ARR, including:
- The mindset and mission behind Automattic.
- How AI is reshaping the WordPress ecosystem.
- Key lessons from scaling to $500M ARR.
- What his ‘ideal’ work week looks like.
- How he stays motivated as CEO.
Guest links:
Linkedin: https://www.linkedin.com/in/mattm/
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