3min chapter

Marketing Against The Grain cover image

Winners and Losers in the Next Generation of Artificial Intelligence

Marketing Against The Grain

CHAPTER

Are Marketers the Biggest Losers?

The internet is continuing to enable what I'd call verticalization, the ability to go deeper and deeper into different use cases and topics. You can get much better niche and focused answers from an AI tool than you can from a search engine. Kip: In the future, marketing will be more about growth than creating pretty pictures or writing surface level best practices.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode