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Where YouTube Shorts is Headed (It's Big!) [Ep.#276]

Video Creators

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Is There a Need to Create a Separate Channel for Shorts?

Shorts often show up in subscription feeds right now, they often show up underneath like long form content. And so i don't see why, if that's the case, why they need to be on a different platform. If you have good sized audience already and you start testing shorts and they're just not responding to them whatsoever, then you might consider splitting it into a different channel. But for most creator creators, i would say, no, you don't need to. That really stood out to me throughout the meeting with goglesand.

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