Disney v. YouTube & MLB’s Hard Reset
The Powers That Be: Daily
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Shifting Sands in Sports Media
This chapter explores the career transition of a notable Disney executive to YouTube, focusing on his role in ESPN's growth and the implications of his departure for sports broadcasting. It examines YouTube's ambitions in sports media, its competitive positioning against traditional networks, and the evolving dynamics of media rights in the industry. The discussion raises questions about viewer engagement and negotiation power as the landscape of sports content continues to shift.
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